John Moore is a marketing strategist.
From 1994 through 2004, John designed and implemented marketing programs for both Starbucks Coffee and Whole Foods Market. He now operates the Brand Autopsy Marketing Practice, a consultancy helping businesses profit by marketing with passion and purpose. A long-time believer in word-of-mouth marketing, John also puts his experience to good use as the Word of Mouth Marketing Association’s “Chief Evangelist.” In this role, John educates and motivates businesses to use word-of-mouth and social media marketing effectively and ethically. He is also the author of the well-read Brand Autopsy blog and the author of TRIBAL KNOWLEDGE, a business management book.